Collection: SUNNEI

SUNNEI — the fresh face of contemporary Italian fashion that doesn't play by the classic rules.

The brand was founded in Milan in 2015 by Lorenzo Serafini and Simone Ricco – two friends who left the world of corporate fashion to create something honest, vibrant and truly new.

SUNNEI is fashion without pressure. Irony, freedom, emotion. Instead of imposing trends, they offer a space for play, self-expression, and pleasure. The focus isn't on the clothes—it's on the people wearing them. Ample silhouettes, surprising details, absurdly wide trousers, layering, and colors that are hard to call "trendy"—because they're simply beautiful.

SUNNEI places particular emphasis on the quality and sensuality of its materials: Italian denim, dense cotton, soft wool, organic linen, and innovative eco-friendly fabrics. Knitwear textures and contrasts between smooth and rough surfaces are common, ensuring that the clothing is not only wearable but also tangible.

SUNNEI is also experimenting with show formats and communication. Instead of traditional catwalks, they're using performances. Instead of professional models, they're using friends of the brand. They've also created their own digital platform, Canvas, where customers can personalize products before production.

SUNNEI is Italian surrealism for everyday life – for those who are not afraid to look different, laugh at themselves and treat fashion as a conversation with the world.