ARIES

ARIES is a London-based streetwear brand founded in 2010 by Sofia Pranther and Ferguson Purcell. The brand combines the aesthetics of various subcultures (which inspired its founders) with high-end fashion and premium Italian manufacturing. In its collections, Aries experiments with unisex silhouettes, bold prints, distinctive patterns, and materials, without limiting itself to any patterns or trends. The slogan "No Problemo" underscores this philosophy and explains the complete freedom of the brand's head designer.

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