Collection: NEW AMSTERDAM

NEW AMSTERDAM SURF ASSOCIATION — a brand founded in 2018 by windsurfer Paul Zeper, who set out to redefine the commercialized culture of surfing. Instead of palm trees and blue oceans — the North Sea, the concrete shores of Wijk aan Zee, and rainy Amsterdam. That’s how New Amsterdam Surf Association was born — a brand for those who live in the city but stay connected to the water. It’s not just clothing, it’s a mindset.

Surfing here means challenge, freedom, and the search for harmony in an urban landscape.
“NEW” — about a new generation of surfers,
“AMSTERDAM” — about the place where it all began,
“SURF” — about the element,
“ASSOCIATION” — about a community with a unique approach to style.

The shell logo symbolizes scars, salt, and beauty — much like the brand itself: raw, strong, authentic. Every collection reflects the life of the team: industrial landscapes, rain, graphics inspired by shipping containers, Dutch thrillers. The prints fuse cold-water surf aesthetics with Amsterdam’s visual DNA.

NASA uses high-quality, often eco-friendly materials, combining accessible prices with thoughtful design. It’s a choice for those who want to express themselves — without clichés or excess.